How the Embracing Dyslexia Film Found Success with Kickstarter

The Embracing Dyslexia film found success with Kickstarter, but not right away. Director Luis Macias shared his experiences with crowd funding during my interview with him during the Texas Book Festival.

Failing the first time

When he first set out planning for his film, Mr. Macias knew about Kickstarter and crowd funding, but his first foray with a Kickstarter project met with failure.

He just had a video of himself looking at the camera explaining what his project was and what he wanted to accomplish. He raised about only $7000 out of his $24,000 goal.  Not having met his goal, his fundraising efforts failed and he would have to start all over again.

But his first project’s failure provided him with valuable experience. He discovered that it was important to have your base, people who know about you and your project. You also want to have a video to show some of the work that you’ve done.

Success the second time around

After his first project ended without funding, he reached out to the people who had initially supported his project to see if they were still interested in donating. If so, they could do so through his website, and Mr. Macias raised about $5500 that way.

That was enough to help him get started and take the first trip for his film.

When he tried his second Kickstarter project, he had Twitter and Facebook up and running, as well as people who already knew about the project. He also had some filming that he already took and he was able to put together a trailer for his project pitch.

At the end of his funding period, he raised $13,600.  $1,600 over his new goal of $12,000, making his Kickstarter project a success, which helped him finish his film.

Film experience

Mr. Macias loves films, and he is a video editor with many years of producing documentaries and corporate videos.

To film Embracing Dyslexia, he didn’t want to go the regular video camera route because he couldn’t get the film quality he wanted. Instead, he shot his film with two DSLRs, still cameras that also record HD video.

Mr. Macias he went out with his cinematographer, who handled the cameras. Mr. Macias handled the sound and helped with the lighting.

Video interviews with the Embracing Dyslexia film director

Watch the entire video series with Luis Macias and learn more about his film and dyslexia.

Additional posts and videos with students from the Rawson Saunders School during the Texas Book Festival:

Thanks, Mr. Macias, for creating your Embracing Dyslexia film to help educate parents, students, and educators about dyslexia.

Your friend,

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Filed under Dyslexia, Dyslexic, Embracing Dyslexia, Kickstarter, Luis Macias

Dyslexia insights with the Embracing Dyslexia Film Director

Sometimes, teachers and educators may recognize that their students have difficulty reading, but they don’t want to mention the D-word because they’re afraid to label kids. With his film, Embracing Dyslexia, director Luis Macias has set out to remove the stigma of dyslexia by helping to educate others about this learning difference and get kids the help they need sooner.

Mr. Macias was motivated to create the film because of his son Alejandro. Due to his learning challenges, Alejandro repeated first grade, but they didn’t find out what was causing his reading difficulties until he was in second grade when they had him tested.  At that point he was diagnosed with dyslexia.

The delay in finding out about his son’s dyslexia and the knowledge that he could have received reading therapy earlier weighed heavily on Mr. Macias. He didn’t want other parents to have to go through the same experience.

I had a chance to interview Mr. Macias about his Embracing Dyslexia movie during this year’s Texas Book Festival. You’ll find my videos with him as part of this blog post where he shares his journey and advice for parents and dyslexic students.

In my write-up below, I’ve designated my additional comments with “CB“.

The D-Word

When Alejandro’s principal and teacher were informed about his diagnosis, they were on-board to provide some accommodations, but his son’s principal didn’t want to call it dyslexia. She called it the D-word, which took Mr. Macias aback.

Why didn’t she want to use a word that would give students and parents an idea of what’s wrong?

They didn’t want to label the kids, but it’s important to know about dyslexia so kids can get help. Dyslexia wasn’t a curse. Mr. Macias was disappointed that the school knew about dyslexia, but didn’t want to talk about dyslexia with parents and students.

Mr. Macias went to see Susan Barton talk about dyslexia and that inspired him to create his film to help others learn about dyslexia, and to help educators and parents get the help their kids need.

Learning about dyslexia

When he first started working on his film, Mr. Macias didn’t know much about dyslexia, and he worried if his son would be able to continue to go to school or later to college.

He found there were a lot of myths, but he wasn’t sure if it was because people didn’t know about dyslexia or because there was misinformation.

Dyslexia affects 1 in 5

Dyslexia affects a lot of people—by many estimates 1 in 5 have reading difficulties. Mr. Macias asked, if it affects so many people, how can we ignore it?

He needed to get the information out to let dyslexic kids know that they can blossom as adults. For students who have low self esteem, he wants to tell them that they are smart, but they just learn in a different way. He wants to figure out how to get dyslexic students the tools they need so they can blossom as students and later as an adults.

Even though it will require a lot of work, Mr. Macias is confident that his son will be able to do whatever he wants in life.

Advice for parents with dyslexic children

As a first step for parents, Mr. Macias recommends that you educate yourself about dyslexia. Search for resources online, including many of the resources on his Embracing Dyslexia website.

Second, understand that dyslexia is something that is brain based. It’s not because kids are not trying hard enough or because they don’t want to do it.

It’s hard for readers, those who have not had problems with reading, to understand.

Be patient. be supportive, and find the strengths in your child. Don’t just focus on the negatives and what they are not good at. Find the talents that your child has and help to nurture them.

Next steps in the classroom

When you talk with your child’s teachers, find out if they know what dyslexia is. If not or if they only know about the myths, help them learn about dyslexia and how it affects your child. Find ways for you and they to work together. Most teachers want their students to succeed.

If you can educate your teacher, that’s a beginning for your child and the other dyslexic students in your child’s classroom.

Having to educate all your teachers in middle and high school can be hard, especially since they may not believe that dyslexia is real or they believe the myths about it.

When you’ve met one dyslexic, you’ve met one dyslexic.

Mr. Macias said that he interviewed someone who said that “when you’ve met one dyslexic, you’ve met one dyslexic.” No two dyslexic are the same. They all have their own personal struggles in different ways.

This makes it difficult because the way teachers can help one dyslexic may not be the best way to help other dyslexic students.

In addition to working with your teachers, you need to higher a tutor, specifically a tutor that knows what dyslexia is and who can teach kids in a way that will help them learn. The International Dyslexia Association can help you find tutors in your area.

CB: I’ve worked with a lot of tutors, and when you can connect with them, you can go far.

Advice for students with dyslexia

Like Mr. Macias tells his son, you’re going to have to work harder than other students to get the grades that you’re going to get, but you need to believe in yourself.

Dyslexia is not you. Dyslexia is a different way of learning, and you are still a smart student who can accomplish whatever you want. Yes, you may struggle with reading, but you will have success in other areas.

CB: On a personal note, I find that dyslexic students have to push through so much that it helps them mature faster than their peers.

Alejandro’s progress in school

Mr. Macias shared that after he and his son learned about dyslexia, his son’s attitude changed about school. One of his favorite subjects is math. He has a tutor and his reading ability is improving.

Mr. Macias said that his son uses the iPad, the iPhone, and a computer from time to time, such as for research. There are still times where his son is really struggling, but he helps is son as best he can.

My thoughts on dyslexia

CB:  On a personal note, in the beginning, I didn’t want to accept that I had dyslexia. I didn’t want any help. I thought that I would figure things out and I would be fine.

If you have dyslexia, you have to come to accept your dyslexia in your own way, and once you do, you’ll be stronger for it.

But eventually, I accepted that I had dyslexia. I found that I had to practice, work, and push through with everything that was available to me—my own strengths, available technologies, and accommodations for my learning style.

I encouraged other dyslexics in my school to look for help and go to our school’s learning center where they can get assistance and tutoring.

Math is a hard subject for me since I have dyscalculia and dysgraphia in addition to dyslexia, but as I work more with math problems, I’m able to understand the concepts easier.

Some dyslexic students can read relatively well after reading tutoring. With my severe dyslexia, I still struggle with reading even after many years with reading therapy. The letters look 3D, as though they are jumping around. Sometimes I can see the letters, but I can’t get the word.

Back in kindergarten, I would say things like cat as “ct” because I couldn’t recognize the vowel. And don’t get me started with confusing “b” and “d”!

If you have dyslexia, you have to come to accept your dyslexia in your own way, and once you do, you’ll be stronger for it.

Additional videos from the Texas Book Festival

Here are more videos about students experiences with dyslexia that I took at this year’s Texas Book Festival.

My thanks to Ms. Mandy Tucker, Assistant Head of Lower School at Rawson Saunders for her assistance with all of the interviews.

Update: Watch the entire video series with Luis Macias and learn more about his film and dyslexia.

My high school journey

I’ve learned a lot more about myself

I’ve been so busy with my first semester in high school, that I haven’t been able to blog as much as I’ve wanted to this fall. Ninth grade has been a lot of work, but I’ve learned a lot…from science (which I love!) to algebra, world geography, and more! I’ve learned a lot more about myself too, and I’ve especially enjoyed sharing my knowledge by tutoring other students in science. (Just finished my biology final today. Yea! :-))

Thanks for sharing my journey with me.

Your friend,

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Filed under Dyslexia, Dyslexic, Embracing Dyslexia, Kickstarter, Luis Macias, Mandy Tucker, Rawson Saunders School, Susan Barton, Texas Book Festival

Finding Out You’re Dyslexic in the First Grade

During this year’s Texas Book Festival, I had a chance to interview students from Rawson Saunders about their experiences with dyslexia.

In my first video, Emmett shared his challenges and successes with dyslexia, and in this, my second interview in this series, Faith talks about how she found out that she was dyslexic and her strategies for finding success. I hope that you or your dyslexic students find inspiration from my interviews with Emmett and Faith.

Noticing that you’re different

Faith found success as an eighth grader at Rawson Saunders, but that hasn’t always been the case. In first grade, before she started at Rawson Saunders, she noticed that she was different from other students. They could read fluently, and she had to stop a lot and go back over the words.

She used to love to have books read to her in kindergarten, but when she started first grade, she didn’t want to pick up a book nor did she want anyone to read to her. That’s when her mom and dad had her tested, and she learned about her dyslexia.

A strategy for success

School can be a difficult time for those with learning differences, but from her first day at Rawson Saunders, Faith felt at home with other dyslexic students. She didn’t have to worry about being made fun of by teachers or students.

Each dyslexic student has different strategies for learning, and Faith finds that focusing on what needs to get done and getting the longer tasks done first helps her learn best. She also reads to her parents and has her parents read text back as a review. She likes math, and they’re covering algebra in her eighth grade math class.

Faith aspires to be a teacher and doctor. She enjoys expressing her feelings through painting and music, and she strums on her guitar to help refresh her thoughts.

Each day gets better and brings you more success

Her message to other dyslexic students is that it does get better. Don’t think that because your dyslexic, you’re not smart. Dyslexic students will need to work harder, but if they keep at it, they will find success in life.

Reassuring and inspiring words from a future Dr. Faith!

Your friend,

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Filed under Dyslexia, Dyslexic, Rawson Saunders School, Texas Book Festival

Interviews with Dyslexic Students at the Texas Book Festival

Every year, the Texas Book Festival gathers authors and book enthusiasts together in Austin, Texas, to celebrate reading for entertainment and knowledge.

Unfortunately, reading can be a challenge to dyslexics, and this year’s festival included a documentary film, Embracing Dyslexia, and presentation from director Luis Macias to help others learn about dyslexia.

Ms. Mandy Tucker, Assistant Head of Lower School at Rawson Saunders, invited me to join her, students from Rawson Saunders, and Mr. Macias to talk about their experiences about dyslexia.

I jumped at the chance and met them on October 26 on the grounds of the Texas Capital. Here’s the first interview in this dyslexia video series from the Texas Book Festival.

Finding out that you’re dyslexic when you’re seven years old

Emmett, an eighth grader from Rawson Saunders, noticed that he was different from other students in his class. He needed more time on tests and had trouble spelling. He felt different from the other students, and this led to him being diagnosed with dyslexia when he was seven years old. When he first learned about it, he freaked out, but his mom reassured him, and then he became relieved to know that his learning difference had a name.

It’s not until kids get into reading and spelling do they notice that they’re different than other students. I realized the same when I was younger. I remember watching a PBS Arthur program where one of the characters who was smart had dyslexia. I turned to my mom and asked, “Is that what I have?” My mom said, “How would you feel about having that?” And I said, “I would be happy.” So then my mom smiled and said, “That’s what you have.” And then I went back to watching Arthur. :-)

Austin vs. New York City

Attending Rawson Saunders has helped Emmett feel good about his learning difference. He feels at home with other dyslexic students. It’s a big difference from his old school in New York City. Rawson Saunders in Austin offers academic language therapy (ALT), which helps with the reading and spelling parts of dyslexia. It’s also greener in Texas!

At school, Emmett learns best through visual learning and class discussions instead of individual work. He also has no time limits on tests.

To dyslexia and beyond

Watch my video interview with Emmett where he candidly shares his experiences with dyslexia, his challenges, and his favorite subjects: science, math, film making, writer’s workshop, acting, and more! When he’s older, Emmett wants to be a scientist with NASA, Space X, or other companies that want to explore space.

Emmett reassures other dyslexic students that they have a gift, and with his talents, Emmett is well on his way to be the next Columbus in the Milky Way.

Your friend,


Filed under academic language therapy, Dyslexia, Dyslexic, Embracing Dyslexia, Luis Macias, Mandy Tucker, Rawson Saunders School, Reading, Texas Book Festival

KUT series on dyslexia in Austin

Ben Shrader talks about dyslexia in his Sound of Reading film about Learning Ally.

Ben Shrader talks about dyslexia in his Sound of Reading film about Learning Ally.

During National Dyslexia Awareness Month, KUT, our Austin NPR station, broadcast a series of interviews about dyslexia, and I was invited to be part of the series after they saw my Sound of Reading film about Learning Ally (formerly known as Recording for the Blind and Dyslexic).

I had a nice time talking with KUT reporter Ms. Kate McGee about my experiences with dyslexia, and how dyslexic students have to work hard and take an active role to get the right accommodations they need for learning. If they don’t get the help they need for everything that involves reading, including writing and math, students could crash.

After donning headphones, we talked for more than 30 minutes in the KUT studios, which was near the KLRU studios where I had an interview a few months ago with Central Texas Gardener about my work to help educate kids of all ages about invasive species.

One of the hardest things dyslexic students need to do is come to grips with their dyslexia. When I was younger, I didn’t want to be known of as a dyslexic, but as I found things that I liked and was good at, I felt better about myself. Once dyslexic students recognize that they have talents and challenges that other students don’t have, they’ll have great success in life.

Here’s my interview with KUT:

Additional KUT interviews about dyslexia and dysgraphia:

Thanks Ms. McGee and KUT for the chance to talk about dyslexia and help encourage dyslexic students to know that they’ll have success in life.

Your friend,


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Filed under Dysgraphia, Dyslexia, Kate McGee, KLRU, KUT, Learning Ally, National Dyslexia Awareness Month, NPR, The Sound of Reading

Dr. John Grotzinger Explores Mars Curiosity Rover’s Discoveries

Mars Science Laboratory Curiosity rover (Image credit: NASA/JPL-Caltech)

Mars Science Laboratory Curiosity rover (Image credit: NASA/JPL-Caltech)

With Hot Science – Cool Talks in full swing this fall, there is a great presentation scheduled for this Friday, October 18 at 7pm. Dr. John Grotizinger, lead scientist for the Mars Curiosity Rover, is coming back to UT Austin to talk all about what the Mars Rover has discovered since landing on the Red Planet. This is going to be a fascinating talk.

And don’t forget there will be lots of great pre-lecture activities starting at 5:45 pm. There will be all sorts of interactive displays and engaging activities. They’re especially geared to kids ages K-12, but the whole family will enjoy them.

In addition to Dr. Grotzinger’s Mars lecture, don’t miss November’s Hot Science – Cool Talks presentation too:

Hot Science – Cool Talks events take place at UT Austin in Welch Hall (Room 2.224). You can get discounted parking in the San Jacinto Garage.

For more information about Hot Science – Cool Talks check out the UT Austin Environmental Science Institute website and watch the many video interviews I had with past presenters, including this one with Dr. Andrew Howell:

Your friend,

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Filed under Curiosity Rover, Dr. John Grotzinger, Environmental Science Institute, Hot Science - Cool Talks, Mars, Mars Rover, NASA, University of Texas, UT Austin

The Sound of Reading: Austin Teen Creates Film for National Dyslexia Awareness Month

The visually impaired and dyslexic face many obstacles in life. The ability to acquire knowledge through the printed word, a skill that accomplished readers take for granted, stands out as a constant challenge.

Fortunately, the staff and volunteers of Learning Ally provide audio versions of textbooks and other printed materials to those with learning differences, giving them the opportunity to learn and be successful.

The Sound of Reading chronicles the educational challenges faced by the visually impaired and dyslexic and their journey to success as they discover and use the audiobooks provided by the Learning Ally (formerly known as Recording for the Blind and Dyslexic).

National Dyslexia Awareness Month

In celebration of National Dyslexia Awareness Month, October 2013, I want to share this movie with you. I filmed this movie earlier this year.

You face many challenges in life if you have dyslexia, like me, but there are many resources that can help you learn and be successful with the strengths that you have.

Featured blog posts about dyslexia

Learning Ally resources

Dyslexia resources around central Texas

My thanks to the wonderful students, parents, and Learning Ally staff and members who volunteered to be part of my film. Your time and help means a lot to me, and I hope The Sound of Reading will help show the challenges that dyslexic students face and how they can achieve success with audiobooks from Learning Ally.

Your friend,

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Filed under assistive technology, Dyslexia, Dyslexic, Learning Ally, learning disabilities, National Dyslexia Awareness Month, Recording for the Blind & Dyslexic, The Sound of Reading